Grand Masters Dialogue: ‘SUDDEN SPLURGE OF COPYRIGHT & TRADEMARK DISPUTES – IS INDIA GETTING MORE IP CONSCIOUS?’

On August 9, at the Lex Witness 10th Annual Grand Masters 2024 – Mumbai Edition, Mohini V (Partner at Remfry & Sagar) had a fireside chat with Rabindra Purohit (Head Legal, Compliance & CS, Nivea India) focusing on the nature of disputes that are driving the rise in IP consciousness and litigation in the country.

The conversation spanned trends in comparative advertising, new age infringement actions arising in the e-commerce space, various aspects of law that govern advertising by social media influencers touching on content creation, licensing of IP, confidentiality clauses etc. and last, the role of social media activism and legal actions driving change in brand marketing.

The exchange of facts and perspectives made for an extremely interesting discussion that was very well received by the audience.